Square Yards has acquired Realizing.in


Square Yards - Realizing - Merger - Main Feature 1Square Yards has acquired Realizing.in. Square Yards Consulting P Ltd owns and operates the brand. The company is a real estate advisory for residential properties targeted towards Non Resident Indians and Person of Indian Origin. The deal is said to be completed on the terms where Square Yards offers 5% equity to 100% equity of Realizing.

Gurgaon based company was founded in 2013 by Tanuj Shori. The company has grown in fast pace and established their presence in 20 cities and 5 countries across the globe within a short span of 18 months. They have tied up with 500+ developers in India, US, UK, Australia, Singapore, Malaysia, Japan, Canada, Bulgaria, UAE and Mongolia. They have good rapport and enjoy virtual monopoly in the real estate advisory space.

Tanuj Shori is well know entrepreneur and professionally qualified. He has very good experience in capital markets. Tanuj has graduated in Masters of Business Administration in Marketing and Strategy from Indian Institute of Management. He also has done Masters in Management in Finance and International Business from IECS – The Strasbourg Graduate School of Management, France. Apart from this he has Level 3 certification from CFA Institute.

Square Yards - Realizing - Merger - Main Feature 2Tanuj started his career as graduate associate in Standard Chartered Bank in Aug 2005. In Jan 2006 he joined Lehman Brothers as Equity Analyst. His main focus as research analyst – India specific infrastructure and constructions sector, he worked with the company for 2.9 years.

In Sept 2008 Tanuj became Executive Director, Equities in Nomura International. In Nomura he was responsible for driving regional agri products, management and industry reaction, event tracking and recommending investment ideas to institutional investors. Tanuj was top ranked analyst for various stocks such as Wilman, Samsonite, Glencore, Noble, Olam and few others. He worked with Nomura for almost 6 years. In Jun 2014 he became Chief Executive Officer of Square Global.

On the other Realizing is an independent real estate search and discovery platform for builder projects in India. The company aims to be customer voice and has created strong intellectual property. Some of the unique features of the platform like interactive city heat maps, carpet area and built up area calculation, price to size scatter plot, need based recommendation engine. Factors that drive the decisions like connectivity, liveability, readiness, lifestyle and value for money. Realizing was founded in 2014 by Rohit Raghav, Hitesh Kumar Singla and Vivek Agarwal.

Square Yards - Realizing - Merger - Main Feature - 3Square Yards have secured seed capital of $6 million from investors based out of Singapore and Hong Kong. The funds have been utilized to ramp up the technology and attain full stack capabilities with digital and services business model which put them in league of Housing.com, Commonfloor.com and PropTiger.

After the acquisition promoters of Realizing will join executive committee of Square Yards as partners.  Employee strength of Square Yards will increase to 700 after inclusion of Realizing employees to their role.

Vivek Agarwal, co founder of Realizing said “We believe beyond complimentary skill sets across the value chain, it is the common vision and belief to lead end to end capabilities that brought us together. We were amazed by global execution capabilities of Square Yards and its growth story — the fact that they have become number one in such a short time and are clocking more revenues than any other online or organised offline player in India.”

Square Yards - Realizing - Merger - Main Feature - 4Hitesh Singla of Realizing said “Square Yards and Realizing can provide much-needed structure and bring greater information transparency to transform the real estate market in a way that it works for most important stakeholder—the consumer.”

Tanuj Shori, Chief Executive Officer of Square Yards said “With Square Yards already leading the transactional space having become leading pan India player in just 18 months since start up, pseudo monopoly in NRI markets, and having transacted USD350mn worth of real estate since start of its operations; the joining of Realizing team adds the much needed technology bandwidth to achieve larger scale.”

Of late online property portals are making headlines in terms of acquisitions and funding. Yesterday Chinese conglomerate Fosun International is in talks with Housing.com, Housing.com finally acquiring property analytics company RealtyBI, PropTiger.com acquired Makaan.com.