ShopKirana, Indian FMCG distribution platform raises funding


ShopKirana, an Indian FMCG B2B FMCG distribution platform has raised undisclosed amount of funding from Atul Jain (Samsung), Anil Gelra (Hold-Chef). The round also saw participation from Jaikuar Nair (Mondelez) and other FMCG veterans.

ShopKirana, founded by Sumit Ghorawat, Deepak Dhanotiya and Tanutejas Saraswat in 2014 is a mobile focused distribution platform for merchants and small retailers in FMCG domain. It’s enables the merchants with technology to manage store and getting them on mobile to sell things. Along with the technology, ShopKirana provides the merchants a bunch of value added services such as banking, loan, logistics and ordering system.

With the raised fund, the startup aims to get into more cities and scale the operations. The model has already been tested in Tier 1 and Tier 2 cities and with the latest fund, expanding to the Tier 2 and Tier 3 cities will be the main priority. ShopKirana aims to have at least 100,000 transactions per week before going for next round.

Talking to media, Tanutejas, Co-Founder ShopKirana expressed his happiness to have such big names on the investors list. He added that more than the money, the belief of FMCG veterans matters and the team is committed to prove them right in the time to come. According to him, the next target is to expand to 10 cities by the end of this year.