The fast development of telecommunications technology in the past few decades has changed many aspects of consumers’ lives, including their purchasing process. Consumers are often turning to e-commerce or electronic commerce, namely the buying and selling of products and services exclusively through electronic channels. The most well-known form of e-commerce is online shopping, also known as business to consumer e-commerce (B2C), where private customers can order various products which they then receive by courier or postal mail. Another category of e-commerce focuses on transactions between companies, called business to business e-commerce (B2B).
E-commerce is expected to grow in Asia Pacific in the coming years. The number of digital buyers in Asia Pacific is projected to pass the one billion mark for the first time in 2018, which will account for 60 percent of all internet users in the region. Moreover, the share of total retail sales in Asia Pacific is forecast to double between 2015 and 2019. In line with the regional growth, India, a fast-growing emerging Asian market, shows optimistic projections for the e-commerce industry. Close to 240 million people are forecast to buy goods and services online in India by 2019. This means that about 70.7 percent of internet users in India will have purchased products online by then.
E-commerce major Flipkart on Sunday said it saw the highest number of shoppers on its platform coming from the National Capital Region this year.
“The National Capital has again raced ahead of all with most number of shoppers taking to e-commerce, closely followed by Bengaluru. Mumbai, Chennai and Hyderabad are the other metro cities that made the cut,” Flipkart, in its #FlipTrends2016 report, said.
Vellore, Tirupati, Bellari, Jorhat and Kottayam were the top five cities among tier III towns of the country for Flipkart, it added.Interestingly, men accounted for a larger chunk (60 percent) of online shoppers in 2016, shopping more of electronics, personal audio, footwear and lifestyle product, according to Flipkart.
The most selling categories in 2016 on Flipkart were electronic accessories, mobiles, women clothing, men footwear and consumer electronics across all regions, it added. Over 50 percent of transactions for categories like premium phones, consumer electronics and appliances, were made using Flipkart’s no cost EMI and product exchange options, the report said.
Flipkart, which competes with the likes of Amazon and Snapdeal, saw about 80 percent of its traffic coming from mobile handsets. Some interesting products sold during 2016 include energy saving bulbs, wall stickers, selfie stick, printer ink, slimming belt, condoms, protein supplement, massager, blood pressure monitor, hookah and hookah flavours.
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