Cablevision, the cable company that offers broadband Internet and pay-TV packages in the New York City area, said Monday it will offer HBO’s new steaming-only service, HBO Now, to its customers in the coming weeks.
Cablevision, whose service is marketed under the Optimum brand, is said to become the first cable company to announce plans to distribute the service, after it signed the striking deal with HBO. The new service is set to launch in April just in time for the next season of the very popular TV soap ‘Game of Thrones.’ Cablevision did not disclose the terms of the deal or the rate it would charge its customers.
As the first HBO NOW service provider, HBO NOW can be purchased as a standalone streaming service without TV service. Whereas this was not the case with the HBO GO (HBO’s existing online service) as it requires a subscription to HBO’s cable and satellite channels via a TV service provider.
“As New York’s premier connectivity company, we are enabling Optimum Online customers to enjoy content in any way they choose to receive it. We are well-positioned to support HBO NOW and, as technology advances, Cablevision will continue to meet the evolving needs of our customers,” Cablevision chief operating officer Kristin Dolan said in a statement.
HBO NOW will offer access to the full scope of HBO content, including shows, documentaries and specials appearing on the network’s pay TV channels and HBO Go offering. “We couldn’t be more excited that our longtime partner has joined us for the launch of HBO NOW,” said Tom Woodbury, president of global distribution at HBO. “We believe that HBO NOW will have great appeal to Cablevision’s broadband customers.”
Cablevision’s Optimum Online high-speed Internet service is part of the larger Optimum-branded service portfolio, which also includes digital cable television, and voice services, as well as Optimum WiFi, which the company describes as “the nation’s most robust Wi-Fi network featuring 1.1 million hotspots across the tri-state area.”