Asus Zenfone Max (M1) launched at MWC 2018

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Asus had announced the Asus ZenFone Max Plus (M1) smartphone in the last year. Today, the company has unveiled the new lighter edition of the same device with Asus ZenFone Max (M1). The device is officially announced at Mobile World Congress 2018 in Barcelona, Spain. 

Basically, Asus ZenFone Max (M1) is a smaller variant of the original Asus ZenFone Max Plus smartphone launched late last year. The new generation ZenFone Max is packed with a bunch of useful features with respect to the current technology market.

As far as the specifications of this new smartphone are concerned, the new Asus ZenFone Max (M1) smartphone sports a 5.5 IIPS display with 1,440×720 Pixels of Screen Resolution. It has an aspect ratio of 18:9. The new ZenFone Max smartphone is comparatively taller device than the original Max Plus smartphone. It comes with even more handy design. The device has slim bezels which has an 83% screen-to-body ratio. The device has a metallic finish with 2.5D curved glass on the front as extra protection.

The company has launched two different variants of this phone which uses different processor. The Asus ZenFone Max (M1) smartphone is powered by Qualcomm’s Snapdragon 425 and the Snapdragon 430 Processors. The company might release different variants in different countries.



The Asus ZenFone Max (M1) smartphone has 3GB of RAM and has 32GB of Storage Memory as built-in memory on the device. Some reports also suggest that the company might also release the device with low RAM and low Storage Memory. There will also be an expansion option available to expand the memory of the device by using a microSD card.

On the camera front, the device has a 13 Megapixel + 8 Megapixel of Primary Camera at the back panel of the device. It features an LED Flash light along with Phase Detection and AutoFocus feature. The phone also comes with an 8 Megapixel of wide-angle camera which capture 120 degree photos. It gets you the perfect selfies with wide area. You can make HD video calls and can record full HD video calls through the front facing camera.

The Primary Camera on the device is located at the back panel. The dual cameras are aligned vertically as you can see in the image. An LED Flash light is located underneath the camera at the back panel.

Interestingly, the device has total three slots, two for SIM cards and one for microSD card to expand the memory of the device. The device comes with a dedicated microSD card slot.



The new Asus ZenFone Max (M1) smartphone runs on a latest Android Operating system i.e. Android 8.0 Oreo out-of-the-box. It also features ZenUI 5.0 on top of the Oreo. So there will be a lot of customisable features available on the device to customise the home screen and other required things accordingly. The device is backed up by a 4,000 mAh of battery capacity. It also comes with a Fingerprint Sensor located at the back panel.

Fortunately, the device comes with a lot of color options. Asus has announced the ZenFone Max smartphone with Deepsea Black, Sunlight Gold, and Ruby Red color options.



Apart from this, Asus has also released its new Asus ZenFone 5 Series smartphones. The company has announced, Asus ZenFone 5, Asus ZenFone 5 Lite and Asus ZenFone 5Z smartphones at MWC 2018 in Barcelona, Spain.