According to a recent survey shared by Canalys, Apple’s has shipped around 29 Million units of iPhone X in the fourth quarter of the last year. Yes, the company’s most advanced machine has set new benchmarks and becomes world’s first smartphone. The phone has set new benchmarks in holiday season as it has become the best-selling smartphone till date.
Apple’s new iPhone X was launched in the market a little late compare to other two devices, iPhone 8 and iPhone 8 Plus. iPhone X is iPhone’s 10th anniversary edition which has break down all the previous records in the market. The giant was not prompt at producing new devices and hence the consumers had to wait for a little longer than expected to get the device shipped.
According to reports, iPhone X’s $999 model was the best-selling one compare to other variants of the phone. Since the phone was available to buy through various carriers in the world, most of the users have bought the carrier-centric variant of the device instead of the unlocked version. Furthermore, reports say that in the fourth quarter, over 7 Million units of the phone were sold out in China only.
Analyst at Canalys, Ben Stanton said that, “The iPhone X performance is impressive for a device priced at US$999, but it is slightly below industry expectations.Apple struggled with supply issues in early November, but achieved a massive uplift in production in late November and throughout December. This helped it meet and even exceed demand in some markets by the end of the quarter. One major benefit to Apple is that customers are increasingly realizing the residual value of their old smartphones, opting for trade-in programs to offset the high price of the iPhone X. But that big price tag, and Apple’s split launch strategy, still had an impact, and shipments were not the fastest ever for an iPhone.”
Apart from this, Apple’s other iPhones such as iPhone SE, 6s, 7 and 8 were also sold out well in the market in the fourth quarter last year. People are still looking for older iPhones as the company has decreased the base price tags on these iPhones, for that reason, the older iPhones have become more affordable and people who have dreamed of purchasing an iPhone, can now afford one. For that reason, these phones are also doing great in the market.
As per analyst, “Apple is looking at its best performance to date, all thanks to the massive changes it made to its portfolio in Q3. This strategy has hedged Apple’s risk as it upgrades the iPhone, in both design and user experience. While new technologies, such as Face ID and bezel-less displays, help to justify the US$999 price tag and maintain competitiveness with Samsung, Huawei and Google, having a larger portfolio allows Apple to meet its overall shipment targets, and protect its market leadership in the premium segment.”
If we talk about one more analyser, Apple has sold out around 20% of its iPhones with iPhone X in the fourth quarter of last year. Additionally, 24% of the devices were the latest iPhone 8 and 17% was for iPhone 8 Plus smartphones. This data shows people have gone crazy after this most advanced machine launched by Apple, iPhone X.
iPhone X carries a set of most innovative features inside. The company has first time introduced their own facial recognition technology with the most innovative feature called, Face ID. Apart from this, they have also pushed Animoji, which are live emojis of yours. The facial recognition technology captures your own facial expressions and gets you the emoji according to it. You can share and save the Animoji created by you on the iPhone X as well.
So folks, that’s what all you might want to know about the iPhone X and the Business the device has done in the final quarter of the last year. We hope to see more growth in the coming weeks as the giant may decrease its pricing ahead of its upcoming devices.
If you have any suggestions or feedbacks to share, kindly let us know in the comments section given below this post. For more such useful updates, stay tuned with us!