Shazam is a popular song recognition service in the world with millions of its users around the globe. Today, Apple has officially acquired this platform. The giant has officially announced this acquisition. According to reports, Apple has acquired Shazam for $400 million.
Shazam is a powerful tool which recognises everything from a short audio clip. Yes, you don’t have to listen to the whole song, just take your cellphone to the audio clip and Shazam will automatically identifies the songs, movies, TV shows and commercials in just a couple of seconds.
As per the official Apple’s Spokesperson, ““We are thrilled that Shazam and its talented team will be joining Apple. Apple Music and Shazam are a natural fit, sharing a passion for music discovery and delivering great music experiences to our users. We have exciting plans in store, and we look forward to combining with Shazam upon approval of today’s agreement.”
Further her added, “We are excited to announce that Shazam has entered into an agreement to become part of Apple. Shazam is one of the highest rated apps in the world and loved by hundreds of millions of users and we can’t imagine a better home for Shazam to enable us to continue innovating and delivering magic for our users.”
If we talk about the pricing, the acquisition pricing is quite high as per the expectations. Shazam was valued around $1 Billion during the last funding round which is now acquired at $4 Billion by Apple.
Shazam is a great platform which is already working on some other apps. Fortunately, the app also lets you work with Apple’s Siri, all you have to do is just ask Siri about the song which is being played and Siri will find you the song with the help of the Shazam app which should be installed on your device.
In the Siri or particularly on an Apple device, Siri will find you the song with proper details of it including its artists, albums and more. There will be a Buy button as well. You can select this buy button to purchase that song from iTunes for your Apple device which is a good thing for the valuable consumers.
As per the resources, Shazam was also in talks with Spotify and Snapchat for the same. The actual acquisition process was begun before 6 months and finally, on this date, Apple has made an official announcement regarding this acquisition.
Apple did not reveal much about this acquisition and the Business model to run through Shazam, however as mentioned above, Apple will get benefits by selling out songs through Siri and other platforms.
Over the past few years, Shazam was updating with plenty of new features. It is also stepping into the augmented reality to bring more realistic music experience. The giant is continuous working to provide more user friendly services with improved features. For the very same reason, the app is loved by millions of people around the globe. The core functionality of this platform is to recognise the song and to give you proper information about that song with direct buy button.
In this particular announcements, neither Apple nor Shazam have disclosed anything about the future planning and Business model. So we are not sure about this deal and how Apple will generate the revenue from it. The giants will work together and bring a whole new platform to help all the Apple users for their music desires and more.
Since Apple and Shazam have already kept their friendly relationships in the past, this acquisition looks quite suitable for both of them and people and consumers of both the platforms will definitely welcome this move by Apple.