Animoto joins Facebook’s FbStart Program


Animoto, the leading online video creation application has announced it joining Facebook’s FbStart program as a technology partner to assist mobile app developers grow their businesses globally. Further to joining, FbStart participants from all tracks will get benefits to use Animoto’s Professional video maker product to create videos to convey their story to the world.


FbStart is a global developer program which serves as a means to reach out to the developers. It offers connections to company leaders/mentorship, a community that networks with each other, and a range of products and services offered by partners and vendors.

Founded in 2006, the startup Animoto is an award-winning online video maker that helps its user to create professional videos with ease. It is being used by millions of people, businesses, photographers and educators throughout the world. Functioning in New York city and San Francisco, the company strongly believes that making videos should be simple, cost-effective and accessible to everyone with ease.

“Over the past year, we’ve seen the importance of video marketing rise. Video views have increased exponentially across social and consumers have come to expect video from companies and brands,” said Brad Jefferson, CEO of Animoto. “Animoto offers a quick and easy solution for startups that are strapped for time and don’t have the budget to outsource video creation. We’re thrilled to become an official partner of FbStart and help startups tell their stories in compelling ways through video.”

Video marketing has become the core for app discovery and engagement with over four billion video views per day on Facebook only. A study by Animoto showed that a person is four times more likely to watch a video than read a content about it. Also, it is quite common for people to not lose interest in the middle of a video. It also showed that the video contents are growing drastically year by year on Facebook alone.