YesBoss raises ‘six-figure’ seed funding from 500 Startups


YesBoss, Indonesia’s on-demand virtual assistant startup announced it raising ‘a mid-six-figure’ seed funding round led by 500 Startups along with IMJ Investment Partners and Convergence Ventures.


The four month-old startup YesBoss is an SMS-based service that gets someone to do errands for you, no matter whether it’s for purchasing a bus ticket, watch a movie, order food or send flowers. The startup claims to take care of any task in a matter of minutes.  It has more than 20,000 registered users and 100% of active user repeating.

Irzan Raditya, CEO and co-founder is excited that the funding has come at right time, looking at the company’s user base is oversubscribed and several strong competitors are cropping up in Jakarta. He said, “The demand for YesBoss was simply beyond our expectations, therefore, we had to make a queue so as to not compromise the quality of our service. With the funding, we can ramp up our capacity as well as invest into the product to deliver a consistently exceptional customer experience.” With the fresh funds, the startup plans to meet growing demand, hire talent and develop systems to manage client services better. It is also planning to work on its mobile application in the near future.

YesBoss integrates with existing merchants and has signed partnerships with top brands like Foodpanda, NusaTrip, Black Garlic, Berry Kitchen, Qraved and Lazada. It plans to partner with more merchants in the near future.

Convergence Ventures Managing Partner Adrian Li said, “In addition to the market potential, YesBoss founders brought together experienced e-commerce operations and technical talent that makes a formidable team which will be the key ingredient in delivering a great product and service.

Although many debates and skepticism popped up whether a text-based virtual assistant can effectively scale, YesBoss has seen several competitors enter the on-demand service space. The two most possible contenders include HaloDiana, born from Ryan Gondokusomo of Sribu and a little more indirectly Seekmi, the on-demand services provider built by Nayoko Wicaksono.

Khailee Ng, managing partner of 500 Startups, is confident about the investment. He says, “We’re already seeing YesBoss as a daily standard in how middle-class Indonesians get through life, because everyone with some earning power wants a personal assistant to save them time and money. YesBoss will be as vital of a utility as electricity and internet which will make YesBoss as one of Indonesia’s most valuable companies very soon.”