Yahoo and Flipkart has today entered into an agreement to host the gateway to Flipkart marketplace directly from the Yahoo India homepage. Users are now able to easily access the Flipkart shopping site while simultaneously consuming news and content of their choice from their Yahoo network.
Now Yahoo-Flipkart co-branded site http://yahoo.store.flipkart.com/, available as the shopping tab on the Yahoo India homepage and offers the shopping experience open to all the Yahoo users. It allow the users to explore the massive range of more than 20 million products available which includes electronics, apparel, home furnishings, clothing, books and more.
Commenting on partnership Gurmit Singh, Managing Director, Yahoo India, said
[quote]Online shopping is seeing an increasing adoption with the users in India. People are spending a significant time on Internet searching for products and deals. Flipkart is the market leader in Indian eCommerce space, with a huge markerplace with an exciting range of products. With the easy access to Flipkart directly from Yahoo homepage, we believe that millions of users who visit Yahoo network daily will now enjoy not only the premium content, but also an exciting shopping experience.[/quote]
Mausam Bhatt, Sr.Director, Online marketing commented on this agreement that,
[quote]At Flipkart we always looking for innovative ways of emerging the customer. Yahoo and Flipkart both are market leaders in their own space and in the market where the people are increasingly consuming content on the digital platforms, a partnership like this helps bridge content and commerce to enhance the product discovery and purchase cycle for the online shoppers.[/quote]