Chinese smartphone maker Xiaomi, often referred as the “China’s Apple”, all set to land its latest flagship Mi 4 handset by the end of this year in India and also planning to establish its Mi Home experience zone in Bangalore within this year.
“The next few things that we will be launching are Mi 4, our flagship product; Mi pad, which is a tablet and Mi Band, a health band. Xiaomi Mi 4 will come to India towards the end of the year, post-Diwali in all likelihood,” Manu Kumar Jain, Xiaomi’s India head of operations, told IANS in an interview.
Xiaomi has also set up around 35 service centers across different cities in India, including two exclusive Mi service centers, one in Delhi and second in Bangalore, to ensure after-sale services for its consumers. They also said that we are planning it to expand to six more cities including Mumbai, Hyderabad, Chennai and Gurgaon.”
As for target users, Jain also added that: “Our target audience is basically the youth and the tech savvy. We believe that this population will increase, will be the dominant and people will buy most of the products online. Our products are comparable to any other brands falling in between the Rs. 30,000 – Rs. 40,000 in the market.”
The company had lauched its first product, Xiaomi Mi3 on July 22 “and have sold around 95,000 units till now,” The company opens flash sale once a week for the phone, which costs Rs.13,999. Xiaomi sold 26.1 million devices in China in the first half of 2014.