Chinese smart phone company Xiaomi has become the 6th largest smart phone brand in the planet and the 3rd largest in China in Q1, 2014. Xiaomi left behind Coolpad, Huawei and Apple in China and now competing with Samsung and Lenovo. Xiaomi ended the quarter with 11% by volume in China and trails Lenovo (12 percent) and Samsung (18 percent), according to a latest research report from the Counterpoint.
Xiaomi, which as of now only in Hong Kong, China, Singapore and Taiwan, has plans to launch its cell phones in 10 more regions this year, including India that is the world’s quickest developing business sector. The organization means to offer 10 million cell phones every year by 2015. It sold 18.7 million smartphones previous year.
As indicated by the report, Xiaomi’s execution has been credited to its execution in its home market throughout the Christmas season and also it is creative guerrilla marketing campaigns. Xiaomi’s Mi Day, a 12-hour streak deal for its fans, was massively effective. It has additionally taken to versatile messaging stages like WeChat to offer its items separated from expanding its retail foot shaped impression in mainland China.