WorkIndia, a job portal for blue-collars workers has raised $500,000 in pre-Series A funding round led by Citrus Pay founder Satyen Kothari along with Keshav Sanghi of Venture Works, Riddhesh Gandhi of Discovery Capital and partners and MDs of MNC Banks.
Founded mid this year, India-based WorkIndia is a platform that helps connecting grey and blue-collar directly with employers based on the skill set through its mobile app. The app claims to have been downloaded around 13,500 times in the matter of two months. The startup charges a fixed commission from the employers for every hire they make through the WorkIndia app. The startup was started by personnel with rich experience in and around tech industry. The top management of the team consists of Kunal Patil, Ajay Kumar, Nilesh Dungarwal, Moiz Arsiwala, Aashish Mittal and Jatin Jakharia.
With the fresh funds, the startup plans to improve its product and attract more customers. Dungarwal, tech co-lead said, ” Today, the blue/grey collar segment is increasingly using the smartphone for many of their needs. It’s only a matter of time that they will use the smartphone for their recruiting needs too, provided they are given a highly simple and customized interface to use.”
Patil and Kumar, co-founders at WorkIndia said, “Blue and grey collar segment behaves extremely different from the white-collar segment, when it comes to recruiting. The non-white collar workforce in India is approximately $3.5 million amounting to a latent industry need of over $4 billion annually. Earlier, people in this segment did not have a digital footprint, however, with the advent of mobile phone has provided a chance to reach this segment digitally.”
WorkIndia now operates only in Mumbai but soon plans to expand its operations to three to four metro cities in the next six months.