NFC (Near Field Communication) has been one of the greatest buzz acronyms of last year. It’s been discussed for the last few years, and recently huge organizations like Google, Apple and PayPal have been in the news with their new NFC payment stages in the lives up to expectations. On the other hand, there hasn’t yet been much activity and speculation from smaller retailers. Why would it be a good idea for them too?
Almost all the mobile company trying to make a mobile phone your wallet that secures all your money and credentials. Even these innovations to protect your must have things like Credit card, ATM, Paper Ticket, and more from being theft. NFC is one of them to provide you extra security with easy without giving much exposure to it.
Still, most of the users think twice before using NFC to make payments, this will help them for sure to get the complete idea how it works and what are the benefits of using this incredibly great feature coming with Smartphones. Read this complete post if you have still any doubt related to NFC (Near Field Communication).
What is NFC and How does it works
The technology behind NFC is very simple. It is basically a low power, short-range wireless link derive from radio-frequency identification (RFID technology) tech that can transfer small amounts of data between two devices kept at a distance a few centimeters from each other.
Dissimilar to Bluetooth, no pairing code is required to connect to each other, and on the grounds that its low power, no battery in the gadget being consumed. By tapping your telephone on a contactless payment terminal in a shop, train station or coffee shop can recognize your detail (and even your particular choice, shopping habits and even your most travelled route home) and takes payment through an application on your telephone.
Passive NFC “tags” on posters, on trains or in shops could hold a mark down voucher, a web address, a guide or a transport timetable that passers-by could touch their telephones on to accept – or to in a split second pay for totally anything.
“The SIM card in your mobile is a smart card getting your account to the network,” says John Elliott, Head of Public Sector at Consult Hyperion, who’s worked with the Oyster Card. “On NFC telephones, the SIM is, no doubt being extended to behave as the Secure Element that can hold different applications, for example, payment cards.”
Benefits of NFC (Near Field Communication)
1. Simple and Easy to use
NFC really has the capability to make any financial transactions and the exchange of digital information extremely quick, seamless, and simple — all that is needed is a touch on your phone.
2. Advertise and Add Value to your brand
NFC lets the users get information when and where they want it. For example, on a regular brands, advertising poster can include an NFC tag that customers can swipe to receive or download information.
3. Social Media Communication and Engagement
NFC also able to improve social media engagement. With NFC allowing the consistent sharing of information, increasing your brand visibility within the social space, your users can distribute and share branded content, these kind of things you can easily do with the NFC enabled Smartphone.
4. Go Green, Save Green
Going green is an outstanding way to increase your business and reputation with your consumers. Even through the economic crash, consumers searching out green one, is still at the peak. Businesses can save on paper, and customers also do not have to bother about receipts and other paper tickets that only increases the thickness of your wallet.
These are the things that NFC does, but the facilities are not available to all the regions, but soon we people are going to be the part of this short field technology.