Vidooly, an online analytics start-up, announced on Friday that it raised $1 million in seed funding led by Bessemer Venture partners (BVP). This is the second investment of BVP in the video platform after VidYard.
Founded in 2014 by Subrat Kar, Ajay Mishra and Nishant Radia, the startup Vidooly is a YouTube intelligent marketing and analytics suite that allows content creators and brands to optimize the organic views on YouTube. The suits assist the companies in increasing the user base and generate more revenue from their YouTube channels. It helps to solve the major challenge faced by the video creators – attracting the right audience. Apart from suggesting video tags and checking the right time to publish, its software provides services like search rank analysis, competitor tracking and subscriber behavior analysis.
“Content creators are putting a lot of efforts to create good quality content, but the problem is that they find it difficult in targeting the right kind of audience to watch their content. This is where we step in,” said Vidooly chief executive Subrat Kar.
“Video consumption globally is a megatrend and comprises an estimated 60%+ of all data traffic on the web. Vidooly is BVP’s second investment in the Video platform/tooling space globally after VidYard, a video marketing and sales enablement platform,” said Aakash Goel from Bessemer Partner Ventures.
Less than a year old, the clients of the startup consists of content creators, brands and even multi-channel networks (MCNs). The company claims to have added 2,000 channels that includes Bollywood Hungama, Glamrs and India Food Network. Via Vidooly’s network around 12,000 videos were uploaded last month and around 500 million videos were analyzed by its big data engine.
Nishant Radia, co-founder of Vidooly said, “We started from India and now are focusing on the Middle East and Southeast Asia as part of our expansion because of the growing content consumption in these regions.”
Experts in the field say with the drastic growth in the smart phone and internet users, India has become a big market for video consumption. The internet related video traffic is expected to grow nine time between the time gap of 2013 and 2018, according to the report from Cisco’s Visual Networking Index. The study shows that it would be surprising even if the internet related video traffic reaches 2.2 exabytes per month in 2018 or around three-fourth of all the internet traffic in India.
“When we met Vidooly’s team we knew that they are onto something that is a big pain for video creators, publishers and multi-channel networks,” said Abhishek Gupta, head of TLabs, an accelerator that is the incubator of the startup. Vidooly is the only company that got received funding assurance on the demo day.