Universal Avenue raises $5 million in extended seed round of funding

By | September 3, 2015


Universal Avenue, a Sales-as-a-Service platform has raised $5 million in funding round led by Northzone along with Salesforce Ventures and previous backer Moor. The funding round has been described as ‘seed extension’ as they are looking forward for a larger Series A round later.



Universal Avenue

Founded in 2014, Universal Avenue is a Sales-as-a-Service platform that give businesses on-demand access to a sales team at any location. IT works to accelerate the growth of innovative solutions, through the platform that can be activated instantly in any location around the world. They perceive sales from the point of representation – selecting and training talent to become Brand Ambassadors for leading online brands. With the new way of working as Brand Ambassadors created through Universal Avenue, they join together and form a distributed network that provides brands the freedom to grow in any market, at any time.



“We have seen significant interest in our platform and will now continue to help accelerate the global growth of the world’s leading online brands,” said CEO and co-founded Johan Lilja. “With Northzone and Salesforce Ventures complementing MOOR we have a dream team on the investor side. They bring a wealth of operational and investment experience that add strategic value, as well as support and guidance for continuous growth.”



Operating in Sweden, UK and Greece, Universal Avenue has started to widen its European and global reach. The new funds would be invested to boost product growth and additional investments in sales and marketing.

Tim He of Northzone said, “Through their unique marketplace approach to sales and brand ambassadorship, Universal Avenue is disrupting the market. The opportunities for brands in connecting with a distributed network of talented ambassadors on-demand are huge. We are very excited to be working with the team as they continue to build a global community.”