Unbxd Raises Funding From Nirvana, IDG Ventures


Unbxd Inc, Bangalore based eCommerce recommendation & discovery platform, has raised an undisclosed amount of funding in Series B round led by Nirvana Venture Advisers. The round also saw participation from existing investors including IDG Ventures, Indian Angel Network and Inventus Capital.

Unbxd was founded in 2011 by Prashant Kumar and Pavan Sondur. It provides services such as navigation, search, merchandising, product recommendations and analytical solutions.

Talking on the development, Prashant Kumar, Founder Unbxd said that the machine learning model and relevancy has helped a lot of online eCommerce companies across the world. He further added that if it was a standalone eCommerce company, possibilities are that it would have been the largest eCommerce site in India on the basis of traffic and GMV.

The startup helps the eCommerce companies to tackle search and other issues in over 40 countries. Out of total 150 clients, over 85% of them are based outside India.

With the raised amount, the startup is looking to revamp the product technology, accelerate sales by hiring more people in sales and marketing department. It currently has 55 employees and the count is set to go up to 100 in the coming time.