Crowdit, an UK-based nightlife app has raised $2 million in seed funding led by Hong Kong-based First Eastern Investment Group. First Eastern Investment Group was founded recently to help UK companies enter the Chinese market through its $500 million UK China Fund.
Founded in 2010 in Copenhagen, Crowdit was then sold to Sam Amrani, founder of mobile marketing company Tamoco who became the executive chairman in January 2015. The app allows its user gt to know events and deals in their area and filter venues by which DJ is playing or what pub is showing a sports game. It quite recently teamed up with Uber to allow users book a cab through the app.
Amrani said, “Our app focuses on discovery, spontaneity and impulse – it’s perfect for people who are on an unplanned night out and want to know what’s on right there, right now.” He also added, “The app is a great tool not just for consumers but for the venues and brands too. For a considerably small amount of money, a pub can promote their special night directly to the people walking past.”
With the fresh funds, Crowdit plans to expand its operations into Shanghai, Tokyo and New York throughout 2016 and also intends to introduce new features like mobile payments, social gifting and personalized recommendations.
Victor Chu, chairman of First Eastern said, “Crowdit offers something very unique for both consumers and businesses. It’s an incredibly clever idea and one with great potential for growth and further investment. Already hugely popular in Denmark and Sweden, Crowdit is a catalyst for excitement in the community. I can see it becoming a global phenomenon.”
The original founder Carlbberg still remains a minority shareholder in Crowdit and also has a seat on board that includes CTO of Coca Cola Guy Wolleart and Brent Hoberman, cofounder of Lastminute.com and Made.com chairman.