Last year, Uber announced an API that would simplify the process for the third-party developers to hail a ride within their own app. As an initiative to increase the developers on board, the company has added the ability to add a request endpoint and is processing a virtual hackathon to get more and more innovative ideas.
Expensify, Hinge, Hyatt Hotels & Resorts, Momento, OpenTable, Starbucks, Tempo, Time Out, TripAdvisor, TripCase and United Airline were the eleven major partner with Uber when it launched API. But it is evident the company clearly wants to get on board more developers using the API as a means to increase a usage among the ultimate users.
For this, Uber is announcing a virtual hackathon on ChallengePost. Usually hackathon’s happen on a day or over a weekend, but unlike the usual, Uber’s virtual event opens today and will be on until May 17. Developers can take the chance to submit new and interesting apps until the end date to influence the API.
Apart from hackathon, Uber has executed a feature in the API that will serve and provide the developers new creative ways to build app integrations. With the Request endpoint, third-party app developers will be able to permit users to ask for a ride from within their own app.
The new endpoint could affect the way Uber rides are picked up and dropped. Instead of an API partner sending users to the Uber app, now they will be able to call for ride without leaving third-party apps. This would simplify the process for the user to request the Ubers which thereby would boost the demand and sales of the company. It definitely a big step for Uber to make more platform than app. Hope it would work as the company wants it to.