Uber the popular mobile app based transportation network. They forayed into auto rickshaw aggregation space called UberAUTO, debuted in Delhi. People in Delhi can book autos thru mobile app and pay it from PayTM Wallet or pay the fare thru cash even if you do not have PayTM wallet access. However only cash option has been provided to the people as of now.
In India, auto rickshaw service is staple for transportation. Uber has recognized the history and value for autos to the transportation landscape. One has to pay for the ride in cash based on the approved rate set by government. User should login into Uber app for booking the auto services.
Online Taxi Operators like Olacabs, Taxi For Sure have included autos into their aggregation. However this is the first time for Uber to add auto services into their aggregation in the world. For Uber India is the second largest market after the US.
After Uber launch in 2013 in India, the company has launched services compact cars called UberX and hatchbacks UberGO. Uber has introduced several additional security measures to its service that includes recertification of its drivers, GPS location, and Alert button in case of emergency as part of safety initiatives.
Rollout of UberAUTO will be crucial for Uber, if they are successful in Delhi. Services will be rolled out in other cities in phased manner where ever they have presence.