Twitter plans to acquire Zipdial. Bengaluru based startup Zipdial started in Mar, 2010. The company started by three technology entrepreneurs from top global universities and graduate schools. Zipdial is ranked 8th in the world’s topmost innovative companies of 2014.
Zipdial developed marketing and analytics platform used by all major global brands. In India, most of the mobile phone users opt for prepaid contract. The calls and data for mobile phone user are expensive. Zipdial launched a product known as ‘marketing a missed call’ during Indian Premier League (IPL) of cricket. Users have to give a ‘missed call’ to know the latest score of the match. The company hit the bull’s eye with 4 million users dialling the numbers clocking more than 375,000 zipdials per day
Zipdial partnered with Facebook to manage ‘missed call’ platform for advertisers to reach Indian consumers. Facebook earn huge money through advertisements and contributions from Indian advertisers are around $12.6 million which make 0.23% of the total advertisement revenue. Zipdial has earlier worked with Indian and international advertisers for FMCG major Unilever.
Valerie R Wagoner, Chief Executive Officer of Zipdial has professional expertise, having worked in companies like eBay, Ning and other companies. Masters Graduate from Stanford University and she has been awarded as Top Innovator under 35 for India in 2011. She was awarded as Grace Hopper Celebration for women for inspiring women in technology to work towards achievement of business goals.
Amiya Pathak, Chief Operating Officer of Zipdial, alumni from IIT Calcutta and IIT Kanpur. He worked with tech companies such Zapak (acquired by Reliance) and Ketera as Director of Platform Engineering.
Sanjay Swamy, Chairman of Zipdial led several leadership roles at companies of the US and India. He graduated in India and earned Masters from University of Washington. He was Chief Executive Officer of mChek mobile payments and now partners with AngelPrime, a start up fund and invests in new startups.
The company has ambitious to expand its product base in South East Asian markets. They have presence in Sri Lanka and Bangladesh.
Zipdial received an undisclosed amount as funding as Series ‘A’ from Mumbai Angels in April, 2011. Mumbai Angels is Angel Investing Group has prior experience in Silicon Valley companies and provides an ideal platform to startups. Mumbai Angels mentors, strategize the inputs for the startups.
Zipdial received second tranche of funding from 500 startups and Times Internet for an undisclosed amount during December, 2012. 500 startups is an incubator program based company which focuses on financial services, e-commerce, search, social and others. 500 startups was founded in 2010 by Dave McClure of the US.
Times Internet is a digital venture of Times of India Group. The company manages several online websites which timesofindia.com, economictimes.com and gaana.com. The company has invested in several startups apart from Zipdial like Delhivery.com, Gradestack and TakeZero etc.
Jungle Ventures funded an undisclosed amount in April, 2013. Jungle Ventures is a Singapore based venture capital provides nascent stage investments to startups. Jungle Ventures have invested in startups like Catchthatbus, iMoney Group, Fastacash, POKKT and Crayon Data to name a few.
Social Networking giant Twitter is in talks with Zipdial for acquisition which is in the region of $ 30 to 40 million. Zipdial has earlier partnered with Twitter to offer tweets from celebrities of Bollywood. A formal announcement is awaited from Twitter and Zipdial. If Twitter is successful in acquiring Zipdial, it would be first company that’s been acquired by Twitter in India.