After Pinterest, Twitter has announced its launching a product and place pages that allows user to discover and purchase items within the service.
Now, apart from the tweets, images and video, the pages will collect information about the products and offer users the option to buy the item, book a trip or even visit a website for more information. The micro blogging site quotes the example of the book “The Martian,” bringing together tweets from the readers, publishers, author and an easy button to click to download the book. The product page will let people to see other’s tweets about that product, prices and sometimes, a buy button.
Images of the product, videos and descriptions will be found on top of tweets that are posted from Twitter subscribers one follow or on top of tweets showing news or other content relating to the book. Currently, Twitter does not plan to make any money out of the purchase made from these pages but in future the company intends to take a percent.
Apart from this, the company is soon to launch Collections, a way for brands and celebrities to put together products and suggest them to followers. The influencers share collections of products and places. According to reports, the company is planning to launch 41 individuals and brands that include Disney Store and Hallmark to stylist Rachel Zoe and also the YouTube star and make up guru Michelle Phan. Demi Lovato might also offer collection of books and clothes. Conversely, Nike is likely to showcase and sell a selection of LeBron James clothing and footwear.
Twitter states that “a lot of people tweet about what they like, but it can be challenging to find and engage with the most relevant tweets.” Company’s product manager Amaryllis Fox wrote in the site, “Every month, millions of people Tweet about what they love: products they buy, places they visit, books they are reading or vacations they are planning. But it can be challenging to find and engage with the most relevant Tweets, images and videos about products and places when you are looking for them.”
The new initiative by the company helps the user by simplifying the process involved in buying the stuff that they tweet about. It is a direct marketing play and is designed for the betterment of the ad experience for the brands, giving its user more information on the return on investment in promoted tweets. The company is not trying to generate new revenue with this new retail sales though that seems to the motivation for the company to introduce retail sales in it.
After Twitter’s continuous setbacks, the company is looking for ways to increase its revenue and widen its appeal in the market. Pressure from the Wall Street seems to be the reason behind the company introducing such new plans. This is the second new feature Twitter has launched this week after announcing Project Lightening, a platform to let users follow events rather than users. But these new initiatives does not seem to be helping Twitter keep up with the Wall Street Projections for now. Maybe, it could be play vital role and bring out many benefits to the company down the road.