Twitter has bid farewell to its ‘favorite’ button and has welcomed ‘likes’ which will be indicated with hearts replacing stars. This change also applies to the Twitter-owned Vine.
Twitter’s latest effort to change the buttons represent its measures to simplify the user experience as it is looking for ways to attract new users. The product manager Akarshan Kumar in the blog post said, “We want to make Twitter easier and more rewarding to use, and we know that at times the star could be confusing, especially to newcomers.”
The changes take effect from today on Twitter.com, the mobile Twitter app, TweetDeck and Vine’s Android app.
The statement from Twitter said, “We are changing our star icon for favorites to a heart and we’ll be calling them likes. We want to make Twitter easier and more rewarding to use, and we know that at times the star could be confusing, especially to newcomers. You might like a lot of things, but not everything can be your favorite.
The heart, in contrast, is a universal symbol that resonates across languages, cultures, and time zones. The heart is more expressive, enabling you to convey a range of emotions and easily connect with people. And in our tests, we found that people loved it.”
This seems to be a smart move by Twitters as this is exactly what Twitter needs to get appealing to broader audience. Whereas the Facebook’s ‘like’ button was instantly iconic, Twitter’s ‘favorite’button has always been a bit problematic.