TVS Automobile Solutions Ltd, the Indian subsidiary of TVS Group, has invested an undisclosed amount in online marketplace for car and bike accessories, Jazzmyride. The financial details of the deal were not disclosed.
Jazzmyride, founded in 2011 by Sunil Dhingra is based out of Delhi and it deals in all kinds of accessories for Indian car and bike brands. It was initially started as StoreJi.com and it deals in accessories, spare parts, audio systems etc. Currently, the portal claims to have listed over 10,000 products from 52 different brands.
Jazzmyride has some exclusive partnerships with many international brands such as Abro, Xenos and Turtle Wax for their online sales. It has also partnered with many Indian eCommerce portals to power the sales.
The raised funds will be used to enhance the online eCommerce experience for the users as well as to introduce more products in the portfolio.