Time Inc. has acquired HelloGiggles, a women’s digital lifestyle publishing startup co-founded by actress Zooey Deschanel. Financial terms of the deal were not revealed.
Founded in 2011, Hello Giggles is publishing media that focuses on pop culture, love, friendship, style, food, careers with an interesting and intelligent perspective. It prides itself in being celebrity-friendly and focuses on clean content which is relevant to professional women who are tech and digital savvy. The site inspires its content will “inspire with a smile.”
As per comScore Inc measurement, Hello Giggles have more than 17 million monthly unique visitors for its site. The two companies, Time and Hello Giggles have teamed up together in couple of other deal, that includes partnership between People and Hello Giggles on integrated-advertising packages quite some time back this year.
Further to the acquisition, Hello Giggle.com will be integrated with Time’s People.com and Entertainment Weekly. However, the website will continue to function from Los Angeles as before. Rich Battista joined Time Inc as Executive VP sometime this year and this acquisition deal has been signed under his leadership. “We see great potential, because they haven’t had the capital to staff up for video or advertising at the levels they want. This will also enable them to add more writers and editors. We think they’ll be able to expand into TV, movies, books, e-commerce and events,” said Battista.
Joe Ripp, chairman and CEO of Time Inc said, “With its passionate, highly engaged audience and quality editorial voice, HelloGiggles is a great fit for our entertainment portfolio, which includes People and Entertainment Weekly.
To the above Deschanel added, “With Time Inc. as our partner, we’ll be able to expand the HelloGiggles mission and inspire and support even more young women with a safe and positive media platform.”
In 2014, Time Inc split from Time Warner and it operates around 60 websites that has a traction of 140 million visitors per month. Among its latest new ventures is Sport Illustrated Play, a business dedicated to youth and amateur sports, in July, it acquired inVNT, a company that specializes in making live events and media.