Swrve, a mobile marketing automation business has announced it raising $30 million in Series C round of funding led by Evolution Media Partners and Ireland Strategic Investment Fund along with other investors that include Acero Capital and Atlantic Bridge. Apart from the funding, it has acquired Adaptiv.io, a mobile-focused data automation platform.
The Swrve’s Mobile Engagement Platform allows the digital marketers to create the ideal mobile customer experience. It offers the marketing tools needed to drive meaningful user engagement, retention and revenue for the business. A 2015 Inc. 500 honoree, Swrve’s mobile platform is the means for brands to engage mobile users in a timely, compelling and contextual relevant way.
“Swrve solves real problems for real mobile marketers,” said Marco DeMiroz, Managing Director of Evolution Media Partners, who also joins Swrve’s Board of Directors. “We’re thrilled to be investing in Swrve, which is helping to make marketing more powerful, more relevant, more targeted and more effective than ever before, revolutionizing how some of the biggest brands in the world interact with their customers.”
With the fresh funds raised, Swrve plans to boost product development and sales growth, to strengthen its market position as a recognized global leader in the mobile marketing engagement space. It also has plans to expand into other markets.
The newly acquired company Adaptiv.io was founded in 2007 and offers real-time analysis and actions to maximize revenue through its patent-pending next generation cross-channel and cross-platform data automation system for online and mobile marketing. Fueled by the acquisition, Swrve is set to unveiling its new Swrve Amplify product, that allows mobile marketers to build omni-channel marketing campaigns informed by real-time data streams. The output is more relevant, impactful, mobile campaigns that move the needle.
“We’re excited about the simplicity of Swrve Amplify in allowing us to make real-time decisions based on all of our data sets, no matter what silo they live in,” said Adam Warburton, Head of Mobile at Travelex. “We see tremendous value in transforming all of our user data to make an instant connection with our most loyal customers. The ease of reaching these users at the time when they are ready to engage with a brand through Swrve Amplify will be incredibly beneficial to any mobile marketing program.”