SuperAwesome, digital marketing platform has raised $7 million in Series A funding round led by Twenty Ten Capital along with Henry Chamberlain and Jamie Kirkwood of IBIS TMT, Sandbox & Co and existing investors that includes Hoxton Ventures.
Founded in 2013, the startup SuperAwesome is a ‘kid safe’digital marketing platform that allows brands to safely target kids without running afoul of privacy regulations. The company headquartered in recently launched its mobile ad server that it says is compliant with the U.S . law protecting kids, the Children’s Online Privacy Protection Act (COPPA). This new ad server will be used by developers and publishers of kids’ app to run safe ads from SuperAwesome’s kid brand partners. It organizes ads so that they are kid-friendly and shown appropriately. This allows the brands hit their targets and it generates ad revenue for the developers.
With the new funds, the company plans to “grow faster and reach more territories,” said founder Dylan Collins. Apart from expanding its operations in North America, it plans to expand in Southeast Asia too. He added, “We are hiring in the U.S, U.K, Asia and in several partnership conversations for specific regions.” Further to the funding, Parminder Basran of Twenty Ten Capital will join the board.
Collins strongly believes his product to be “one of the most important platforms in the kids industry.” He said, “Our technology ensures that hundreds of millions of digital ads every month are delivered in a completely safe and appropriate way for kids. As the same time we are key revenue for content creators around the world and our platform is directly funding the growth of the next Peppa Pig or Moshi Monsters.”
SuperAwesome claims that with its first version of AwesomeAds, its can already reach around 250 million kids a month through desktop web, mobile and online video. The relationship with many big kids brands, including Lego, Hasbro and Warner Bros has helped the company to achieve the reach.