Startups and their ups and pitfalls – An inside overview


Man-forefinger-enter Startups and their ups and pitfalls – An inside overview

Promise, promise, promise are three things for any venture capitalist, start up tycoons or an angel investor will look from a strong contender who is smart and visionary financial support sleuths.

As per Deloitte, confidence of venture capitalists are going upwards and focus is on several categories which may be cloud computing, enterprise software, mobile technologies, robotics which reiterate how these categories in tech generation and remind the investors are serious when talk business and technology intersections.

Generally in the startups does not know tools to be used to improve their smartness and efficiency. Startups have to develop their website as if, its brick and mortar store, how the people spend their time in enticing atmosphere for long. The same logic need to be applied in your website while developing.


Best way to hold customers to keep them satisfied. Focus should be on retaining customers and driving sales. Once the sales picks up which has to lead to efficiency in the operations of start up. Investors would have taken higher risks than they need to be. Certain degree of uncertainty prevails in the minds of individual or group of individuals when they venture into a new business, Taking correct decisions based on accurate information, based on good ideas for which they should stick along for a longer time.

In startups, individual takes decisions based on wrong information, they stick to bad ideas for long time. These will lead into losses for the investor. Entrepreneurs should create a minimal viable product as soon as they can and start it with consumers. It will be worth of hundreds of hours in strategizing and analysis internally. They should continue testing all aspects of the business.

Recent Trends in Startups in Emerging Markets


meeting-investorsThings were not easy for these startups, with little bit money, a scalable business and a sound brand can be created.

Countries like China, India and Brazil which are populous and improving communication infrastructure has thrown open new challenges to new start ups. Companies like Alibaba, Flipkart, Yepme, Snapdeal and Myntra are quickly challenging the likes Amazon, eBay in the markets. In fact they have overtaken them in terms of turnover and sales. Due to sudden interest of big industrial houses, these online startups are going for second round of venture funding in recent times.

In India startups have moved into transport sector like Taxi For Sure, OLA which are getting funding from financial institutions. Also there are merger and acquisitions from the startups like merger of Flipkart with Myntra, RedBus with ibibo, a subsidiary owned by Naspers, a South African business group.

Graph-Growing-chartRecently Flipkart and Myntra, which are biggest e-commerce companies merged together to rival companies of Aditya Birla and Future Group. The merged entity has placed in a better position to on the likes of Amazon and eBay, which are aggressive in India’s new e-tailing market.
With a initial capital of Rs.400, 000 they started Flipkart in 2007, initially focused on sale of books slowly expanded their offerings into other products like electronic goods, mobile phones and life products.

Due to development of communication infra structure, high penetration of smart phones and tablets, the consumer is spoilt for choices to do. Sitting at home or work place, customer can order for anything.

On the whole all these startups had a good scalable business and sound business logics, with good venture fund backing.