Salsify, a product content management software startup, raises $16.6 million in Series B funding led by Venrock along with other participants like Matrix Partners and North Bridge, who are existing partners.
Boston-based startup Salsify is working to reinvent the way product information passes from manufacturers, distributors and retailers by making the data more accessible to everyone. It helps the consumers to see better product content like images and product description and to improve shopping experiences online. Through their omnichannel SaaS system, information on products are easily created and delivered on a much shorter timeframe that usual. Hence it increases the product discoverability, revenues and brand loyalty, significantly.
Founded by Rob Gonazalez, Jeremy Redburn and Jason Purcell, the startup has signed deals with big partners like Walmart and Google. Its brand customers include Newell Rubbermaid, Nine West Holdings and Bosch. It works on the bigger idea to transform how products are designed and developed by permitting producers and retailers to collaborate on products through the cloud.
Xconomy’s Gregory T.Huang said the new funds will help the company to improvise the products and make new hires in the upcoming months and to further build relationship with their customers and partners. “We are thrilled that Venrock, Matrix and North Bridge also see our vision for a digital supply chain and are enabling us to continue transforming the way retailers and suppliers communicate and collaborate.”
Until now, the company has raised $24.6 million on the whole through funding which includes the previous Series A funding of $8 million by Micheal Skok, an individual investor.