Video streaming service is very popular now a days, as more and more people around the world are preferring it than the traditional television. The Singapore based online video streaming company, Spuul that offers Indian entertainment content is in talks with Softbank and some other investors to raise $100 million. The company wants to raise funds, so that it can expand its operations.
India is the primary market for this video streaming service. Spuul was founded by Sudesh Iyer (who was also the founder of Sony Entertainment Television in India), S Mohan and Subin Subaiah in 2010. As of now, Spuul have more than 1000 movies and the company has also partnered with some Indian production houses including Eros to increase its content.
The streaming service company offers Indian entertainment contents like Bollywood movies and TV serials. The company is trying to alter the video streaming service experience by offering its content over various platforms like Android and iOS mobile platform, Chromecast, smart TV and Airplay on iOS.
Spuul is a profitable video streaming company, which offers free as well as paid content. Free content users will get ads, whereas paid content is available for subscribed users only. The price of subscription varies based on the locations.
Though, India is not a very good market for online video consumption, but it is expected that this scenario is going to change. Currently, India is seeing a rise in smartphone users that leads to rise in Internet users. Now, most of the carrier companies are gearing to spread 4G networks, so online video consumption will certainly change in India in near future.