Sprint announces aggressive price plans to undercut competitors

By | February 23, 2015

Competition between the mobile carriers these days are getting tougher and tougher especially between Sprint and T-mobile, as both want to grow big to threaten Verizon and At&T. Just a day after T-mobile claimed to have third largest carrier in the U.S, Sprint has taken the carrier wars to next stage with a aggressive new plan designed to tempt and attract customers to its network.

Sprint new plans

Named as the ‘best family share plan,’ the Kansas-based wireless carrier is  now offering 12GB of shared data for four lines for $90 a month. For exisiting customers, the company is also lowering the price of its ‘data access charge’ for each of the lines from $25 to $15, bringing down the total price for existing Sprint users with a family of four to $150 for 12GB of shared data with unlimited calling and texting. The company announced it will also be offering the lower data access charge on all plans with 12GB of shared data or higher.

Sprint comparison

New customers moving to Sprint will have that data access charge waived on all plans with at least 12GB of shared data for one yeear, assuming the devices are purchased using the company’s Sprint Easy Pay monthly payment plan making the total offer $90 per month for 12GB of data on up to 10 lines. The company will also continue to buy out customers’ contracts with rival carriers.

This Sprint promotion is valid until March 12.

After many years of struggle, Sprint has been aggressive with its pricing policy following the appointment of CEO Marcelo Claure last year. Earlier this year the company offered to cut the bills of AT&T and Verizon customers ‘in half.’ Sprint reported that it has added 967,000 customers in its most recent quarter, up from the 682,000 customers added one year ago. That’s still a far cry from the 2.1 million ‘net adds’ T-Mobile gained during the same period.

Some things to keep in mind when comparing Sprint’s new plan to the other carriers: T-Mobile’s plan offers unlimited international text and data, while AT&T and Verizon offer unlimited texting to international numbers along with some free cloud storage. You won’t get those features with Sprint.