Sony is the latest entrant in drone business, as Sony has established a new division named Aerosense in partnership with ZMP Inc., a Japanese robotics company. This new Aerosense will be specialized in unmanned technology. This new company will offer surveying and inspection services of land and some infrastructure by drones, which is not easily accessible.
According to the a blog post by Sony, ZMP will bring its automated driving and robotics technology and Sony will provide its camera, telecommunication network and sensing technology to this project. Hiroki Totoki , the head of Sony’s smart phone division told Wall Street Journal, “We’re looking to explore new opportunities beyond our core consumer portfolio in enterprise markets. The key to driving growth in these areas will be adapting Sony’s innovation in various technologies including camera and sensors.”
This will also leverage the Sony’s most in demand image sensors, which is currently used by its rival’s smartphones like Apple and Samsung. Initially the company will offer drones not the drone itself and the drones services are mainly targeted to business requirements assistant like infrastructure assessment and land surveys. By this venture, Sony is targeting to its most successful venture image sensor, as its smartphones are not as popular as HTC, Apple, and Samsung etc.