Sokrati Technologies was founded in 2009 by ex Amazonians Ashish Mehta, Santosh Gannavarapu and Anubhav Sonthalia. The Pune based company mainly into digital marketing and analytics.
The company offers scalable search campaign management solutions that include keyword and creative advertisement generation, workflow process optimization for creation of customised URL’s on the basis of search keywords.
The platform provides advanced analytics solutions like tracking of multiple conversion parameters and campaigning on Facebook. Another feature of universal tracking platform helps clients to track performance for individual affiliates, vendors thru various channels like email, search, display and search engines etc.
Sokrati offers platform for a wide range of search and social media marketing, targets clients from e-commerce, travel and classifieds segment of the market. The main clients of the company are Simplymarry.com, Yebhi.com, Tradus.in, Insidejobs.com, Firstcry.com and few others. Presently Sokrati Technologies has more than 3, 000 marketers on its clientele and on a daily basis serve 75 million advertisements thru various modes.
The CEO of the Sokrati Technologies Ashish Mehta is a seasoned business development executive specialised in venture development and strategic marketing expansion. He has been awarded with IBM Golden Helix awards, Bravo Awards and 100% Club Award for outstanding leadership and management. He holds Bachelor of Science degree in Bio Medical Engineering from Boston University.
Anubhav Sonthalia, Chief Operating Officer of Sokrati Technologies was looking after programming and product management division of Amazon. While Santosh Gannavarapu, Chief Technology Officer handled technology side on Amazon Affiliate Program.
In 2011, Sokrati Technologies received Series ‘A’ funding from Inventus Capital Partners for $1 million. “The funding will be utilised to expand our reach internationally and build a unified, scalable and intelligent online marketing platform for advertisers and agencies alike,” informed, CEO Ashish Mehta.
Samir Kumar, Managing Director, Inventus Advisory Services (India) and John Dougery, Managing Director of Inventus Capital Partners joined the Sokrati Technologies Board after funding.
Inventus Capital Partners have invested like Vizury, another internet marketing company. Mobile Digital Media company -Telibrahma, electronic medical records solutions company – Insta Health Solutions and Redbus.in – popular bus ticketing company and FundsIndia, another financial online financial services company were funded by Inventus Capital Partners.
Sokrati Technologies received Series ‘B’ funding for undisclosed amount from IvyCap Ventures along with Inventus Capital, existing investor of the company. The funding will be used for expansion in the US and India in terms of sales and marketing. Ashish Wadhwani of IvyCap Ventures has joined the board of Sokrati Technologies.
“We are clearly in the midst of massive shift in the advertising industry, where marketing dollars are increasingly being channelled to digital media,” said Vikram Gupta, Managing Partner of IvyCap Ventures. He further said “ There is a definite need for a one stop platform that consolidates the major digital channels and offer a media spend optimising solution out of the box, especially for business that do not have the expertise for performance oriented digital trends, or the need or budget for in-house teams”.
Kenshoo, rival of Sokrati Technologies works on the same space. Kenshoo is the strategic preferred marketing developer with native API solutions for advertisements across search engines like Bing and Google.