Social Media Spamming – Growing leaps and bound with addition of new categories
Social Spam is one of those unwanted spam content appearing on social networks or any other website. It can be in many ways like bulk messaging, insults, hate speech, fraud reviews etc; you can see them at various social networking sites like Facebook, Google+ or Twitter.
In fact, these networking sites have given spammers a fresh and fertile ground to spam. Generally this spam will be friendly, inviting, and ordinary and exact like the links that many unsuspecting people who click every day.
Each social media sites follow different approach to track down these spammers. In Facebook, even clicking on ‘Like’ button may prove to be risky. Because of this a new term called ‘Likejacking’ has been coined by the observers. Spammers create as many as 40% of the accounts in social media sites, according to an observer.
Social Media spamming is a lucrative earning almost thousands of dollars per day. Earlier they had restricted to mails and posts. Social Media spamming has entered into real estate and other categories. However, social media sites like Pinterest have developed improved algorithms to combat this menace, after being hit by various suits in the courts.
Facebook and Twitter have employed programmers and security specialists to deflect the spam. Million dollars are spent on improving integrity systems, which include full time employees.
Growing penetration of internet and a large youth population helped Facebook and Twitter to increase its base in countries like China and India. India has the largest base of users for Facebook outside the US. This in turn has given to raise to social media spamming in these countries. Although the laws are stricter in nature, implementation is being questioned.
Few commonly used terminologies used in Facebook for spam are Likejacking, Rogue Applications and attacks thru Facebook Chat while in Twitter it is called Spammed Tweets, Malware Downloads and Twitter Bots.
Some believe that cybercriminals will not gain anything from information on social media, however they need to understand once criminals get an access on information, they easily mine more and access their other accounts.
Online precautionary measures for web or email can be applied and avoid from becoming a victim. Users should also an effort to protect the privacy of the data. It is always advisable to adapt that the information posted online will become publicly available. When posting on personal accounts, avoid sharing sensitive business information via private messages or chats. These may lead to data leakage and accounts can be hacked.
Users have to know the security settings in social networking sites once they become members of it. Social networking sites like Facebook and Twitter allows users to select and control the information that others can see. Also additional feature like enabling of secured connection options like HTTPS will be definitely helpful