In July this year, Snapdeal had come up with a new mobile only market place which boasted about being a platform with Zero commission, specially for small and medium enterprises who could not register on big marketplaces like Snapdeal and Flipkart.
Shopo has over 20,000 shops already on its platform and now, the company plans to list over a million shops in the next one year. To scale the operations on that big level, Snapdeal has planned to invest around $100M in Shopo.
Shopo, is primarily SMEs focused market place available only on Mobile. The main aim behind launching this platform was to provide seamless selling experience to the small enterprises who wanted to get rid of the long registration processes. Registering on Shopo, does not take more than a few minutes and it does not even require any documentation or verification. All you need to do is, Sign up and start selling. Another attractive thing about Shopo is the commission-less selling structure which lets you sell without paying any commission on your sales, making it better for both, sellers and buyers.
Kunal Bahl, CEO – Snapdeal said, “Look at the Taobao model, we are just like them. We can look at options like advertising to make money. The idea of Shopo is to bring online as many sellers as possible,” Kunal Bahl said.