Indian e-commerce giant Snapdeal does not seem to rest its acquisition spree. On Monday, it acquired MartMobi, a Hyderabad based mobile-tech startup for an undisclosed amount. The acquisition is expected to help Snapdeal to strengthen its mobility platform for merchant partners.
Founded by Pramod Nair and Satya Krishna Ganni, the startup has more than 150 customers in various domains. The startup focuses on creating mobile sites and apps for e-commerce stores, small and medium-sized businesses. With the team of 15, the startup assists customers in setting up platforms, that provides flawless connectivity with the customers’ existing back-end systems along with a real-time analytics engine to improve conversions and user management.
Snapdeal’s co-founder and COO Rohit Bansal said, “We are focusing on mobile platform as about 75% of orders are coming from mobile-based devices. On the merchant side too, we are witnessing similar trends. The MartMobi team is a great addition as it will help strengthen the platform for sellers.” Regarding the operations of the startup, Bansal said, “We are still working on the roadmap ahead. But their expertise will definitely be integrated with our platform.”
MartMobi is one among the many acquisitions that Snapdeal has made this year. Recently, it took hold of India’s largest player in the online recharging space, FreeCharge, for a speculated $400 million. Also, it is buying many smaller startups like major stake acquisition in Rupee Power and logistics venture GoJavas and luxury product market place Exclusively.com, to beef up its presence as it tries to compete with top players in the market like Flipkart and Amazon in the growing $3 billion Indian e-commerce industry.