Today, MotionElements, a Singapore-based startup has raised an undisclosed amount in pre-series A round of funding led by KK Fund along with Incubate Fund and 500 Startups.
Founded in 2010 by Joanne Chua, MotionElements is a royalty-free marketplace for stock videos, animations and after effects. The company was started when the founder realized the demand was high for interesting content of lesser price and shorter time frame but no decent place to purchase them. This platform allows users to connect, create and earn. The company claims to be growing double in size every year and has more than 800,000 motion assets. “Our vision is to go beyond being just a marketplace for video creators, but to build a place where creators in the world can connect, create, earn and learn,” said co-founder and CEO Mark Sun.
Unlike the traditional ones, this ‘microstock’ media company sources the image from the internet and through creative individual rather than agencies. This helps the company to target on giving a perfect meaning for the community.
Sun added, “This round of capital injection will allow us to further disrupt the video creation market through our three pillars of innovation – videocentric content, product features and 360-degree localized user experience- to better serve our community of buyers and creators.” With the new funds, Sun plans to launch new features and tools for video makers that would help in finding the stock elements quicker and collaborate in a better way.
Co-founder and chief strategy officer Sean Quek, “We are now well positioned to take advantage of the rapidly growing Asian market. We plan to scale up MotionElements’ operations in Asia, including the acquisition of unique content and expanding into new languages and territories.”