Simply Measured, a social media analytics provider announced its acquisition of DataRank, a social intelligence provider. The financial terms of the deal has not been disclosed.
The startup DataRank aims to help marketers gain business insights from conversations on social media and other online sources. Its platform ranks and organizes those conversations, removing unrelated comments, gives better information to brands to place their digital campaigns better. In a statement, DataRank’s CEO Ryan Frazier said, “We have proven the importance of social intelligence by helping leading enterprise brands research, discover and take action on their most important social conversations. The partnership with Simply Measured gives us the ability to help marketers through all of their critical campaign stages, from research, to measurement, to justifying ROI after the fact.”
The merging of DataRank with Simply Measured is expected to allow the merged entity to offer its clients the most comprehensive analytics solution in the fast-paced social measurement market. Simple Measured only couple of months ago, acquired social attribution and ROI provider Inside Social which makes DataRank its second big acquisition.
Adam Schoenfeld during the press release said, “The main struggle for marketers today is how to find, understand and leverage data to improve campaign performance for their brand. Basing campaign decisions on passive listening and vanity metrics is no longer enough to show social ROI or justify the investment to CMOs (chief marketing officers).”
He also added, “Marketers need real social intelligence and research to discover new opportunities, understand online conversation and take action. By adding DataRank to the Simply Measured family, we’re providing marketers with a solution for every step of the process, from researching new opportunities, to attributing ROI, to measuring campaign success.