Saucey, an on-request alcohol delivery startup, has announced it raising $4.5 million in a seed round of funding led by Blumberg Capital along with other participants Structure Capital, Altpoint Ventures, TS Capital, HashTagOne, Scooter Braun, Phil MacIntyre and Nick and Joe Jonas.
Founded in 2014, the interesting startup Saucey is an alcohol delivery platform that offers customers easy and quick means to order beer, wine, spirits or cocktails through website or phone app. The platform maintains its own logistics to ensure quality and deliver it on time winning over customers faith and credibility. When the users place their orders through the app, the application matches to the closest retailer and delivers it to the customer with its own courier service. Currently, it operates in Los Angeles, San Francisco, San Diego and Chicago.
Since its start, Saucey always stood one step ahead of others in alcohol delivery landscape by giving lot of importance and developing complex logistics tools to manage their trainer courier fleets across the markets. Their business model of enabling them to be the only player in controlling the delivery experience makes them unique in the alcohol delivery space. This model helps them to offer scale up and boost up the volume to centralized retail partners. “If you don’t control the delivery process, you are never going to be able to operate a reliable solution,” said CEO and co-founder Chris Vaughn.
Saucey generates its revenue from the fees it charges its retail partners to bring in more traction to the stores. It concentrates on close relationships and has only small number of partners like around four in Chicago and seven in Los Angeles.
“We fundamentally think of drinking as an experience, so every delivery need to be an experience,” Vaughn explained. “We want our brand to be synonymous with wanting to have a drink. The best analogy is Shazaam. It’s on your phone and you never think about it but when you hear a song you don’t know, you automatically pull out your phone. That’s the way we want people thinking about Saucey.”
With the new funds, the company plans to expand the business but in slow and steady phase.
“We are not to launch in 20 or 30 markets (right away); I think that’s a huge mistake. I think it’s about launching a market and focusing on each city. We own and control those markets. We plan on doing the same thing in Chicago,” added Vaughn.
” Saucey is changing an industry that has been almost completely untouched by technology,” said David Blumberg, managing partner, Blumberg Capital. “Their service is simply the easiest and most reliable way to buy alcohol in cities where they operate. Their unique model also helps brands build powerful new marketing capabilities. We’re very excited about the business, the amazing team, and the value Saucey brings to the industry.”