SANSAN raises S$24.2 million in Series C funding

By | January 11, 2016

SANSAN, a Japan-based cloud startup has announced it raising S$24.2 million in Series C funding led by Sillicon Valley-based VC firm DCM Ventures, Salesforce Ventures and Japanese early stage VD firm Nissay Capital.


Founded in 2007, Sansan is a Japanese company that opened its subsidiary company in Singapore called Sansan Global PTE in October 2015. It is a cloud startup that digitize business cards for collaborative use within companies. Sansan’s platform, both the web and mobile allows sales teams to measure the “reality of their business function” by looking at the width of their database and exploring the business opportunities that exist within them. Salespersons can add notes to each business contacts to categorize or to add more information that would help them refer to it later.

With the fresh funds raised, Sansan plans to invest in Singapore to help more businesses and use the cloud to accelerate productivity. It also plans to improve its business card management service with an emphasis on “mobile” as more companies use smartphones to build their sales strategies and expand its user base to large scale companies from SMEs. With the new funds, the total funding for Sansan has raised to more S$53 million.

Chika Terada, CEO of Sansan said, “Singapore is the highest-ranked country (globally) for smartphone penetration and the growing proliferation of software-as-a-service (SaaS) solutions and cloud-based technology adopted by businesses here makes it a hard-to-ignore opportunity.” He also added, “Our goal is make teams work better and generate more sales by simply digitizing and scanning their business cards.”

Soo Chuan Lin, an associate at Dataspeech (a client of Sansan), “Exchanging business cards is definitely a must-do for business occasions in Singapore; human relationships are the lynchpin of a strong business. That’s the reason the business card culture is still alive.” He also added, “This is where Sansan aims to change the way business: by providing better management of this valuable resource and enabling businesses to fully leverage these important personal connections.”

Today, Sansan has more than 4000 corporate clients all over the world, including Japanese government’s Ministry of Economy, Trade and Industry, Brother Industries, Intel, SAP and Seven & i Holdings: and in Singapore, creative agency Frontage Asia, marketer software company MediaMath and ICT solutions provider DataSpeech.