For someone who has followed the journey of Ripl since day 1, it seems more of a roller coaster ride. The social media marketing company, based out of Seattle, has just raised $1.8 million in a funding round led by Trilogy Equity Partners. The round also saw participation from a bunch of angel investors such as Mike Galgon, Richard Fade, Geoff Entress, Rudy Gadre, Charles Fitzgerald etc.
Along with helping social media influencers to make money, Ripl also keeps its users updated about news on Social media along with providing an option to users to put their own content.
After a lot of hassle, Ripl has had a steady business model for quite some time now. The startup now helps small businesses, real estate agents, fitness and dance instructors, restaurants and small hotels to create visual content which can be used for social media promotions. The Ripl app is free, however, there is a premium model available which lets users access more designs, schedule their posts, create custom logos and access the royalty free music content right from the app.
Ripl currently boasts of having over 50,000 businesses on its platform and the app is getting over a million engagements in total every month. Over the last few months, the startup has seen 100% MoM growth, which sounds phenomenal.
Speaking on the development, Paul Ingalls, CEO – Ripl said that this is the first time the team has got a great product fit. We really help the busy entrepreneurs and small teams to manage their visual content and social media. The great social media content can just be created with a hand help device on the move, which gives a great advantage to the users as well as an edge to Ripl.