RedDoorz, a Singapore’s budget accommodation platform has raised funding for amount unknown through pre-Series A round led by Jungle Ventures. As part of the round, Philip Wolf, founder of travel market research firm PhoCusWright and Ajay Bakaya, executive director at Sarovar Hotels and Resorts have joined RedDoorz’s strategic advisory board to boost its growth.
Founded in 2014 by Amit Saberwal and Kunwar Asheesh Saxena, RedDoorz which is run by Commeasure Solutions India Pvt Ltd helps hotel distribute and manage their digital presence and thereby reducing cost of distribution and increasing direct reservations. It claims to be South East Asia’s first asset light budget accommodation brand and service offering for hotels, resorts, inns, service apartments, B&Bs and guesthouses. Right now, the majority of their operations and clients are in Indonesia.
CEO Saberwal explained, ” The Asia-Pacific region is expected to receive 27% of global tourist arrivals by 2020. Travelers are increasingly expecting a personalised stay and hotel owners have to adapt using technology, social media and other innovations to deliver a more customised experience.” He also added, “Today, budget accommodations have fragmented and non-uniform experiences that affects the consumer satisfaction, which can lead to negative reviews on social media and declining footfalls.”
The RedDoorz clientele list includes Sarovar Hotels, Mapple Hotels, Jukaso Hotels, Clarks, Classic Group and Grand Mumtaz Group.
Amit Anand, founding partner at Jungle Ventures said, “RedDoorz’ offering is helping to standardise a fragmented hotel landscape, especially in the budget space that suffers from low online penetration. We are thrilled to partner with RedDoorz as it expands its offering across a market that is ripe for transformation.”
With drastic increase in the Chinese tourists and Asia-Pacific emerging as the largest regional travel market globally, possibilities for growth for the RedDoorz is promising. Top tourism destinations like Kuala Lumpur and Singapore are also seeing an increase in the number of Muslim shopper, who may be keen on seeking budget accommodation