PlayKids raises $15 million from Movile

By | June 27, 2015

On Friday, PlayKids, well-known children’s educational and entertainment app, has secured $15 million in funding from the leading mobile commerce platform Movile.


PlayKids is a children’s platform for entertainment packed with entertainments and age-appropriate videos, eBooks, audio books, nursery rhymes, games and lullabies meant for kids of five years or below. It also offers offline viewing so that the parents can save data usage and allows parental controls. Launched two years ago, the startup is getting its needed cash to implement new business ideas and features over the next nine to twelve months. The investor company Movile which is a mobile app development firm is responsible for a range of different services that includes PlayKids.

Report from Common Sense Media shows mobile media usage among the young children tripled in the last two years and more than 40% of the kids between the age of two and four have access to mobile phones. Every day the average time spent on PlayKids by the families range from 30 to 40 minutesĀ  playing and watching a combined eight million eBooks, videos and games daily.


Eduardo Henrique said, “It’s critical for kids using mobile phones to have access to rich, educational content. We created PlayKids to be a hub of educational and entertaining content, and with this investment we are optimistic we will be able to offer kids more superior content and literature. The idea of a passive experience where kids just watch videos is not exploring the technology we can offer today. Kids can interact with the screen, play educational content, read music and more.” He also added, ” This is first version of many things that we can create to bring parents to the platform. Our intention is to invest more in information for parents and tools for parents and kids and see Playkids become an independent business in its own right.”

PlayKids, that provides original and age appropriate digital experiences in 28 countries, also announces that is launching in Japan with beloved shows like “Pocoyo,” “Cut the Rope,” “Gaspard & Lisa”, “Pingu”, “Peter Rabbit”, Suzie’s Zoo” and “Thomas & Friends” from leading media companies like Sony Creative, Silvergate Media and HIT Entertainment.