Placester, a marketing platform announced it raising $27 million in Series C round of funding led by New Enterprise Associates (NEA) and Romulus Capital. This funding round raises the total investment in the company to $50 million.
Founded in 2011, Placester marketing platform integrates technology and design to dramatically improve the home buying process for consumers, brokers and agents. It offers real estate professionals with MLS integration, high-resolution visuals, responsive design and mobile optimization and lead management tools and market automation software for email, Facebook, Google Adwords and other channels.
Matt Barba, CEO of Placester said, “”Enterprise sales tools and marketing software have become critical to the success of any business, and before we introduced the Placester marketing platform, real estate professionals did not have access to the quality and depth of this technology in their industry. It’s relentless growth comes from the real need for enterprise-level brokers and individual agents to develop deeper relationships with their customers online. With this round of funding, we’re investing heavily in growing our engineering team to make our platform even better.”
With the fresh funds, it plans to fuel it’s already fast-growing software business for real estate marketing. It plans to spend on R&D and innovation and expand its business vastly after joining hands with a major franchise deal with Keller Williams and Re/MAX Integra, two major real estate firms. The previous round of funding led to a significant growth with one in five real estate agents in the U.S using Placester’s platform and this funding round would help them keep with up with the pace.
“Placester was created because founders Matt and Frederick recognized the enterprise opportunity to deliver real estate brokers and agents an industry-specific marketing and advertising technology,” said Ravi Viswanathan, General Partner at NEA. “Annually, $25 billion is spent on real estate marketing and advertising, yet industry professionals experience fundamental roadblocks when connecting with consumers online — where the search for a new home often begins. Placester’s solution enables real estate professionals to effectively connect and engage with the people they serve.”