Panono Camera : its time for 360° photography


Technology is driving crazy by bringing so many innovative products in to the world. The world has become a complete techno freak where they have a lot of options to select what they want for living/ passion/ entertainment/ business etc. There is a wide spectrum of tech products to choose upon; the tech companies are not tired of bringing new ideas and concepts but the consumers are left with wide range of products to hog upon.

In the year 2014, Jonas Pfeil initially was working on the Panono camera, a ball-shaped device which captures photos in 360°, the 360° photography field was given all new dimension. But now the main focus is on 360° Video. The Panono Camera is only for photography, like his extremely successful Indiegogo campaign promised, this would be his signature move- the Panono Camera captures images when it is thrown upwards, it takes the shot in a moment and reaches its maximum point.

Panono camera

The Panono camera seizes its spherical photos as soon as it reaches its maximum point.

It’s almost been a year, and the worth of this camera is realized only now. The Panono Explorer Edition will begin shipping in the month of September, when this camera finds its place in the market; this will be the best high-resolution still camera you can ever buy. Technically, the 360° Panono Camera captures the images with 108 megapixels that joins together from the series of 3 Megapixel lenses that dot the exterior of the ball. The other Panoramic cameras are restricted to capture the images below 20 Megapixels and that’s not enough resolution for panoramas.

During the year 2013, Jonas Pfeil launched his crowd-funding campaign, where he showed a dummy structure of Panono Camera; however the camera looks exactly like the dummy showed in the launch.

The Panono camera size is equal to that of a grapefruit and its equally heavy. The plastic exterior is brindled with tiny, slightly indented lenses and it also features rubberized green trim that helps in providing a better grip for handling.

On one of the ball’s poles there’s an LED and a trigger button; on the other is a cap that protects the Micro USB port and connector for a removable handle. This removable handle is for circumstances when you don’t want to throw the camera, simply fix the handle to it and press the button on the grip. The handle allows you to capture photo in 360° without throwing the ball-shaped camera on the air.


Though, the storage capacity of a Panono camera is 16 GB, it gets easily filled up with its 108 MP images, it can store up to 600 images. Fortunately, the Panono Camera is designed in a way that it can be connected with an app, though the app is available only in iOS store and very soon it will be made available for Android, which help in transferring photos to the cloud.

The software takes up the heavy load of joining all those small pics together to make it in a smooth photo sphere, it will eat a lot of space and hence people will end up landing in to the cloud. The Photo spheres have an amazing detail and it is perfectly highlighted with no higher brightness or higher contrast. Even if you zoom in, You cannot find the noises or rough grains in the photo.

The photos can be accessed through the supporting app for viewing and these pictures can be shared via links and embeds like the most online media. Pfeil also mentioned that they are even compatible with VR (virtual-reality) headsets. “If you own a VR headset, you probably want to own a Panono as well to take high-resolution still images,” Pfeil continues. “But you can view panoramas in many other ways.”

There are two hitches that still needs to be flattened; firstly, the camera’s toughness, even though the Panono camera is designed to be thrown for capturing images, the camera is not tough enough  and neither comes with drop-proof. Pfeil team is working on the durability of this camera and checking out the components which would help in adding up this feature and Pfeil has planned to release the Consumer Edition in the year 2016 pledging that the camera would be more tough and rough.

Secondly, the cost of the Panono Camera is very expensive, the Explorer Edition costs around $1,499 which is way costly for even early adopters. But it is predicted that the Consumer Version would be more durable and less expensive and it is expected to cost around $599.

The biggest concern is, we live in a world where VR and 360° video controls the space whether 360° Panono Camera is exciting enough to make a space in the consumer’s mind.

The Cons:

The Panono Camera Resolution for video is very-low. It is totally a different optimization for designing a Panoramic Video camera, there is no such technology that has been evolved to function both video and photography with high-resolution. Panono Camera focuses only on still images with an excellent resolution and it does an amazing job in the world of Photography Cameras.

Waiting for the Consumer Version of Panono Camera.