On Thursday, Oracle announced it has signed an agreement to acquire Maxymiser, one of the leading provider of cloud-based software. Terms of the deals remain unknown.
Founded in 2006, the New-York based Maxymiser is a cloud-based software that allows marketers to test, target and personalize the content visible to the customer on a Web page or mobile app which thereby helps to increase user engagement and revenue. It works to optimize more than 20 billion customers every month for big brands like Allianz, HSBC, Lufthansa, Tommy Hilfiger and Wyndham.
A/B testing is the area of specialization for Maxymiser which serves as a means to get one or two options to check which gets a better response. Oracle Marketing Cloud is already the fastest growing software platform for modern marketers globally. With the acquisition of Maxymiser, it will improve and reinforce the solution to manage marketing programs in all digital channels and in the customer life-cycle. This would strengthen Oracle to compete against its rivals Adobe systems and Salesforce, both of which have made their own acquisitions to improvise on their marketing software services.
“Companies are increasingly seeking innovative ways to differentiate their brands while increasing both ROI and loyalty based on optimized customer experiences,” said Thomas Kurian, President of Product Development, Oracle. “Together with Maxymiser, Oracle Marketing Cloud enables enterprises to stop guessing and start delivering what customers want across all digital channels and devices.”
Tim Brown, CEO of Maxymiser said, “Our mission is to empower enterprises to use data science to systematically test, discover and predict what customers want and deliver uniquely tailored experiences.” He also added, “We are excited to join Oracle and bring these capabilities to help extend Oracle Marketing Cloud.”