Online video content provider Glamrs raises funding. Glamrs is the brand owned and operated by Newgen Internet Networks Pvt Ltd. Glamrs is a digital video platform, reaching and engaging young Indian women with original and curated video content. The content is women specific that focuses on topics like makeup, hair, style, fitness, skincare and nutrition. Glamrs has developed 400 videos on such topics.
Glamrs claims original video views on its platform are growing at 40% month on month basis. The company has claims to have logged over 4 million video views in the last month. The site offers content related to beauty includes reviews, expert tips, rating, how to videos, demos and features created by Glamrs experts. The website also offers a monthly box of beauty products for trials.
The company was founded in 2012 by Naveen Sadarangani and Zubin Sarkari. Naveen has rich entrepreneurial experience and has graduated in Bachelor of Arts in Economics from Dickinson College in 1988 and he did his Master of Science in Strategy and Entrepreneurship from London Business School in 2003.
He became Vice President – Alliance Development for Datamatics Ltd in 1994. He held this post for 2 years and founded Softworks India P Ltd in 1996. He nurtured and managed the company for 6.3 years and became independent business consultant in 2003 to 2005.
In 2004 he became founder angel investor for Cleartrip.com. Naveen was with Cleartrip.com till January 2006. Apart from this he is angel investor for Vizury.com and board member of Tripvillas.com.
Zubin Sarkari has graduated from MIT and had worked with New York based Videofashion. He was event director for Lakme Fashion Week in India.
The company was recently funded for $1 million in a pre series ‘A’ round by Ventureworks India and a group of investors includes Batlivala & Karani Securities, Nikunj Jhaveri – Founder, System Plus Group of companies with Blume Ventures. As per the deal Keshav Sanghi, former Managing Director of Goldman Sachs and founder of Ventureworks India will join the company board.
Keshav Sanghi, founder of Ventureworks India said “We are at an intersection of media and technology at a time where audiences across the world are more connected than ever before. We believe this will spawn several billion dollar new-media companies.”
The proceeds will be used for expansion of company’s content team, building data analytics and developing mobile application platform for videos and enhancing technological offerings of Glamrs. The company also plans to expand their business into travel, food, education and parenting.