AxisRooms distributes to online travel portals. Bengaluru based company manages common pool inventory and rate parity for all online travel agencies for business analysis and reporting. AxisRooms manages Request for Proposal (RFP) and the contracts and rates will be confidential and it will be raised for Travel Agents, Tour Operators and Corporates. Contracts will be sent in less than 30 seconds.
AxisRooms provides technology backed channel management system, cures the bane of distribution in the hotel industry. The company maintains database of inventory and pricing of all online travel portals. AxisRooms claims to increase revenue, reduces the time and cost to update rooms.
The company’s product Hotel Channel Manager is a single platform for hotels to manage inventory and pricing with all online travel portals. Hotel Channel Manager provides dashboard with single login to manage all the branches of hotels. It provides complete view of availability of rooms across all channels through single sign on. The products eases inventory with shared pool of inventory, management of inventory across a range a distribution channels. It provides an easy way to push sold out dates. All the updates happen on a real time basis on two way communication. The application updates all channels when a booking is made on any site.
Hotel Channel Manager provides smart and informed business decisions. It provides reports and analytics to see most effective distribution channels. The e-booking and channel management data will be at the fingertips. The application provides on demand based pricing. Rates changes can be appropriated based on supply and demand. The company provides maximum online exposure by partnering with their international channel partners and unparalleled customer service.
AxisRooms Online Hotel Booking Engine for hotels is a feature packed tool. The engine allows direct booking through customer’s own website 24×7, 365 days. It also converts the visits into bookings and generates higher revenues per booking. Apart it helps in reduction of communication between the management and front office. With the help of simple dashboard the booking software allows complete control over rates and inventory from a single window.
Hotel Booking Engine can be completely customizable and flexible. The application is suitable for all types of accommodations include 5-star hotels, boutique hotels, homestays, B&B’s, Service Apartments. The application will provide multi payment options and receive online payments by credit card, debit card or net banking. It also facilitates payments from customer on arrival. With the help of application it is easy to remove or add deals from hotel website, creation of promotional codes and aligning with social media.
Another product of AxisRooms is Private, helps in managing private contracts with Corporates, SME’s, Tour Operators and Travel Agencies in the dashboard. This product provides a powerful private sales channel for hoteliers to maximize the distribution through offline agents, rate disparity issue is been addressed. The application provides flexible payment options and time limit settings that allow hoteliers to manage their contracted firms. Apart from these facilities the application also provides app support for their customers.
AxisRooms has priced Channel Manager pricing at an affordable monthly payment starting from $50 to $120 per month depending upon the hotel rooms. This will be scaled up to $550 to $1375 per year. They do have plans for two years. Apart from these hoteliers has to Booking Engine Pricing ranging from $15 to $100 per month and $165 to $1100 per year. AxisRooms provides combo of either the products on monthly, yearly or two years.
The startup was founded in 2009 by Anil Kumar Prasanna and Ravi Taneja. Both the promoters are seasoned and experienced in hotel industry. Anil is the Chief Executive Officer of the AxisRooms. He was general manager in VIA World from June 2007 to March 2009. Apart from these he had worked with Cleartrip as Regional Manager – Product for short period in 2008. Anil founded AxisRooms in 2011 along with Ravi Taneja.
Ravi Taneja is Chief Operating Officer of the company. He has graduated in Business Economics (Hons) from Delhi University in 2002. Ravi went on to do his Masters of Business Administration in Service Marketing, Tourism and Travel Insights from Indian Institute of Tourism and Travel Management in 2004.
Ravi started his career as Assistant Manager – Business Development in ITC Welcome Group. He handled B2B sales for all properties of the group. He managed the portfolio of more than 200 operators in Delhi and NCR region. After a stint of 14 months he joined Assistant Sales Manager – PFS in HSBC Private Bank in 2005. He was responsible for sales of complete liability products under the bank for the Delhi and NCR. Apart from this he was managing HNI relationship management and cross selling wealth management products. He worked with HSBC for 16 months and joined VIA World as Senior Manager – Product Development in June 2007. The company is known for flight consolidation has ventured into hotels in 2008. He handled B2B sales for north and eastern of the country. He was responsible for hotel pricing and inventory contracting. In 2011 he joined Anil and co founded AxisRooms.
AxisRooms has developed Android App for called HEX – Hotel Xchange. The company aims at making business distribution handy and accessible from any corner of the globe. With the help of mobile app, distribution partners, hoteliers and guests will now be able to manage rates, track bookings, update deals and promotions. The mobile app provide the same functionality as the online booking engine and been optimized for hand held mobile devices.
AxisRooms has distribution partners like AsiaRooms, Booking.com, Cleartrip, ebookers.com, Expedia, Goibibo, hotelbeds, Hotels.com, hotels4u.com, HotelTravel.com, Hotwire.com, HRS, lastminute.com, life is outside.com, makemytrip.com, orbitz, RatesToGo, Splendia, travel.com.au, travelguru, Travelocity, trivago, venere.com, wotif.com, Yatra.com, Zuji and many more.
AxisRooms may find competition in the space with Travelclick, Hotelogix and RateGain. On the revenue generation and growth prospect Ravi Taneja, Chief Operating Officer, AxisRooms said “Today, we help hoteliers distribute content and reduce their operations’ efforts and cost. In the coming months, we would also help them increase their yield by empowering them with strong analytical and revenue management tools. In the next two years, we would like to see ourselves distributing to more than 7000 hotels and powering more than 25,000 rooms per day. We should be a 150 people team by then.”
AxisRooms has received $1 million as Seed fund from Seed Advisors Pvt Ltd in 2013 apart from promoters have contributed around INR 1.8 crores. The venture firm funds seed stage capital to companies operating in India. Total size of the fund is tipped around $54 million. Seed Advisors invest $0.5 million to $4.0 million in the new startups. A point to be noted in this case Seed Advisors had invested seed fund in redBus which was later acquired by ibiboGroup.