The virtual Weight loss coaching startup, ObiNo has secured unspecified sum in seed round of funding from US based VC fund, RoundGlass Partners. The company had also raised Pre-seed round of funding from Delhi based healthcare tech company, HealthStart. The startup will use the freshly raised fund for improving its marketing as well as product feature and functionality enhancement.
Ritu Soni Srivastava, Vishal Soni and Yogesh S. have founded the company in August 2014. Obino is a Mumbai based startup that offers weight loss coaching services through its platform. The company has built its own artificial intelligence system that shows the customized content to the users based on their requirements. Users have to share their basic information and medical history on the platform, if they wish to get help form Obino.
Obino offers eCoaching as well as actual human coaching for losing weight in healthy way. The startup provides all kind of necessary contents from real experts via its eCoaching service. The platform offers some services for free, whereas you will have to pay for some of its services. The free services of Obino are calorie Counter, exercise regime and reminders along with recommendation for diet. But, users will have to pay for customized fitness plans and constant monitoring.
If you want to subscribe for personalized fitness plan, you’ll get a call for the company. They will provide your diet and fitness plans based on your likes and dislikes, eat and sleep timing etc. The price of the plan varies from Rs. 499 to Rs. 1,499 based on the user’s level of engagement.
The co-founder of Obino, Ritu Soni Srivastava said about the development, “We use mobile app-based technology so that the ObiNo coach is partnered directly with our users helping them learn to make simple, practical and sustainable lifestyle choices, every day. It gives our customers control over their health by providing them with the right information and tools to make better choices.”