Despite of Nokia selling its phone business to Microsoft last year, reports suggested that Nokia was making a comeback to the handset scene with something new and improved. But now, the Finnish company has issued a statement denying it has plans to manufacture or sell consumer handsets.
The relationship between Nokia and Microsoft in selling their Lumia brand may be short but it was a rewarding one. After a year of the deal, almost a week before, there were rumors suggesting that Nokia is secretly plotting a comeback and would introduce a new phone. But in the statement released by the company yesterday, it has clearly denounced the idea of new mobile phones in making.
In the statement released by Nokia, it has clearly stated, “currently has no plans to manufacture or sell consumer handsets.” It drove further to point stating that the rumors claiming that the company is going to make phones in the factory in China are not true and the news with comments are wrongly attributed to a Nokia Networks executive.
The news has disappointed many who were looking forward for the next new Nokia phones. However, the company could opt to license its patent and name to another company and have it make and sell a new phone, somewhat like how it is doing right now with the Android-powered Nokia N1 tablet.
After the phone plan is a complete no-no, Nokia is expected to focus more on cloud computing and IoT apart from its sensors, analytics, networking and imaging in 5G. Fitting with this plan is the company’s acquisition of Alcatel-Lucent for 16.5 billion.
Nokia has to go by the word in its deal with Microsoft that does not allow it from making or releasing a Nokia-branded phone until 2016. Maybe after that, one may see a new phone on the market with Nokia’s name on it. Ramzi Haidamus had made a statement on the value of the company and its future. He stated, “We have a very valuable brand.. yes, it is diminishing in value and that’s why it is important that we reverse that trend very quickly, imminently.” This statement reveals the company has clearly chosen branding as its way back up ladder. Adding on to it, Nokia Twitter account has recently seen some serious marketing.